Jewelry brand case study

Background

Enchanted is a small, family-owned jewelry manufacturer known for their handcrafted, high-quality pieces. With limited production capacity, each item is made with care and attention to detail, offering customers unique and timeless designs. However, when the COVID-19 pandemic hit, their reliance on offline sales became a significant challenge. Without a strong digital presence, they struggled to adapt to the changing market and reach customers effectively, putting their business at risk.