home decor case study

Background

We have prepared an innovative Dynamic Ads campaign for Broad Audiences (DABA) that provided some of the best results in the ad account history for a client from the home decor industry. Our strategy was based on the general recommendations from Facebook representatives that our client and we were cooperating with. However, the primary tests based on initial guidelines provided unsatisfying results, therefore, we have decided to make significant changes to many aspects of the strategy. That way, we created one of the very first DABA campaigns on Facebook Ads built out of collections of many products, instead of single items (which is standard practice). It turned out to be an excellent solution for Displate, as they focus on promoting many products made in the same style and theme, gathered into thousands of collections. On the other hand, that was not a standard Facebook DABA campaign solution and to make this happen, we needed to cooperate with Displate's IT developers who had to create a specific product feed based on collections that were later used in the campaign.