CHEAP GADGET case study

Background

The inventor of Capboom - Shooting Bottle Opener had tried traditional and B2B sales for over a year with ups and downs before he decided to start selling online. When we first teamed up, the client already had a website set up, however, the design, features, and usability were far from acceptable. After further analysis, we were straightforward in what needed to be done: "If we manage to break even with the current website, it will be a great sign, as then we can rebuild it from scratch with our suggestions and easily make a profit on this product."

Our Adjustments & Results

Once again, our intuition was right, and the results did not disappoint - the first try-out barely broke even, so we changed the shopping platform for Shopify, and the client implemented solutions according to our suggestions. When the new website was all set, we relaunched Facebook Ads campaigns and immediately got positive results.

The next step was to improve ROAS and find possibilities to scale. We started testing many new target audiences, creatives, and strategies. With quite a low budget, we needed about two months to complete the most important tests and figure out what worked best. Upon the client's request to scale quickly, we employed several strategies, including duplicating ad sets with higher budgets and increasing budgets for CBO campaigns. These efforts led to six-figure revenue within four months.